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Konicha

Clothes for ages 0–4.

Her first word for chocolate.

Designed in New York.Season 01 ↓
The nameKonicha / New York
  1. A chocolate bar.
  2. A small rabbit points at the chocolate and says: konicha.
  3. The rabbit holds the chocolate. Cho, co, late.
  4. The rabbit points again: ko, ni, cha.
  5. Cho, co, late, once more.
  6. The rabbit hugs the chocolate. Konicha, underlined twice.
  1. I was two.
  2. My mother tried for years.
  3. I never said chocolate.

Konicha is what I said instead. She kept correcting me. I kept not listening. This brand is for the kids who stick to their word, even the made-up ones.

A simple line drawing of a rabbit

My mother drew me this rabbit.
Over and over.

That's where the rabbit comes from.

Asli P., founder

The rabbitSeason 01

Rabbit 01.

Every season has its own rabbit. This one carries a spray can. The big rabbit paints the little one, and the little one drips.

Season 01 line sheet20 styles · 27 pieces

Get on the list.
Before the rabbit sells out.

One email when the shop opens. Maybe one more when the next rabbit shows up. That's it.